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The benefits of the diminutive Toyota iQ are showing business
appeal as Bridgestone Tyres UK are supplying Toyota iQs as a
free courtesy car to reward excellent performance among their
First Stop Dealers.
The scheme was launched by Bridgestone in late 2007 to
incentivise tyre dealers. No stranger to the Toyota brand, it
has previously supplied its dealers with Aygo models. The iQs,
supplied on a two-year lease, can be used by employees to travel
to and from work, as a courtesy car or as a general runabout
depending on their needs.
Commenting on the scheme, Mark Fereday, Bridgestone UK Retail
Development Manager said, “Bridgestone rewards outstanding
performance and, after the success of Aygo last year, the new iQ
scheme is the latest development in our support of the First
Stop network. We have enjoyed working with Toyota on the scheme
for a number of years and value the partnership we have
developed and the support it offers our business.”
Mike Furner, partner of TW Tyres based in Rugby, Warwickshire
was one of the first to
receive an iQ and said, “Having driven 1,000 miles already I am
delighted with how quiet the car is and with the superb sound
system. Because iQ looks unique it has been attracting a lot of
attention from other people, which is a definite plus where
advertising is concerned.”
Ideal as a courtesy car, the Toyota iQ emits just 99g/km of CO2
in manual form with the 1.0-litre VVT-i petrol engine. It is
exempt from road tax and can achieve 65.7mpg on the combined
cycle. Although less than three metres long iQ is not short on
safety features, having achieved the top five rating in the new,
tougher Euro NCAP crash testing, and being equipped as standard
with a host of electronic safety features. |
