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Online retailer,
TheHut.com is one of the first UK organisations to adopt the new
Toyota iQ as its company car. An incentive for star
performers, as well as an on-car branding opportunity and an
environmental statement, issuing the economical car to 15 staff.
“TheHut.com is a
rapidly expanding organization and is always looking for ways to
reward success,” said Dominic Starkey, the company’s Head of
E-Commerce. “The new car is one of the ways in which star
performers within the business can benefit from our growth and
be repaid for their support and effort.”
Mr Starkey
said that the vehicles would also act, “as part of a wider drive
to be as green and ethical as possible,” and enable the company
to benefit from, “the fantastic opportunity on-car branding
affords us”. The iQs are being supplied in white, sign-written
with the company’s web address.
“We chose the
iQ because it is leader in its class from an environment angle,
has a great spec and is one of the flagship products from a
forward-thinking company,” added Starkey.
Steve Jolley,
of the supplying RRG Group which has 19 centres in the
North-West, said, “We took one of the first two iQs in the
country up to Northwich to show TheHut.com last December. We
followed that with around 30 test drives in January.”
“The staff
all love the cars,” continues Starkey. “The spec is impressive,
and though it looks like a small car from the outside, once
inside it feels and drives like a much larger car, which is
testament to its comfort and design.”
The Toyota iQ
is powered by a 1.0 VVT-i 68bhp petrol engine, which provides
fuel economy of 65.7mpg and emissions of just 99g/km.
The car
exemplifies the new Toyota Optimal Drive concept of powertrain
engineering and design, which brings more power better economy
and lower emissions. |
